jueves, 5 de octubre de 2017


“The first episode of this new series tells the fascinating story of the birth of industrial design. Alongside the celebrated names, from Wedgwood to William Morris, it also explores the work of the anonymous designers responsible for prosaic but classic designs for cast-iron cooking pots to sheep shears - harbingers of a breed of industrially produced objects culminating in the Model T Ford. Includes interviews with legendary designer Dieter Rams and J Mays, Ford Motors' global head of design.”

“In the crisis-stricken decades of the 1920s and 1930s, with the world at the tipping point between two global wars, design suggested dramatically different ideas about the shape of things to come, from theradical futurism of the Bauhaus to the British love affair with mock-Tudor architecture and the three-piece suite
In Europe, the 'modern movement' promoted the virtues of the machine and the machine-made with theories and products like open-plan living, the fitted kitchen and tubular steel furniture which have become absorbed into the mainstream of the designed world. In the USA, designers like Raymond Loewy and Henry Dreyfuss explored and exploited the dreams and desires of American consumers to develop a market-based approach to design which has become one of the bedrocks of the modern consumer society. Featuring Niels Diffrient and Tom Dyckhoff.”

“The Genius of Design examines the Second World War through the prism of the rival war machines designed and built in Germany, Britain, the USSR and the USA, with each casting a fascinating sidelight on theideological priorities of the nations and regimes which produced them.
From the desperate improvisation of the Sten gun, turned out in huge numbers by British toy-makers, to the deadly elegance of the all-wood Mosquito fighter-bomber, described as 'the finest piece of furniture ever made', the stories behind these products reveal how definitions of good design shift dramatically when national survival is at stake. Featuring desert war veteran Peter Gudgin and designer Michael Graves.”

“The story of design enters the 50s and 60s, when a revolutionary new material called plastic combined with the miralcels of electronic miniaturisation to allow designers to offer post-war consumers something new: liberation
Designer Verner Panton pursued the see mingly impossible dream of a chair made form a seamless piece of plastic hile Joe Colombo porposed the Austin Powers-style “cabrilet bed”, complete with built-in cigarette lighter and stereo. Mean while in Japan, designers at Sony were shirinking radios from pocket-size to palme-size, paving the way for the ultimate in portable lifestyle-the Walkman. But the optimis of the era came to an abrupt end when concerns about the environmental impacto of palastic came to the fore.”

“Picking up the story of design frome the drab days of the late 70s, the final episode tracks the explosion of wild creativity that defined the “designer decades” of the 80s and early 90s. By addressing wants rather than needs and allying them selves to the blatant consumerism of “retail culture” designers emerged from the back rooms to claim a starring role in the shaping of modern life.
Designer salso played a decisive role in making the worl-changing power of computer and digital technology available to the masses through the design of keyboards, the mouse and the “desktop”. And now, wiht concerns growing daily about our insatiable appetite for “stuff” designers are also offering new ideas about sustainable consumption for the future.”