Advertising
now. Print / ed. Julius Wiedemann. – Köln : Taschen, [2006]
640 p. : il., col. ; 26 cm
ISBN 978-3-8228-4028-3
[Secció: DGR] [Sign:
DGR/ADV]
The world’s sharpest creative minds are in high demand in the
advertising world, because making effective ads takes a whole lot more than
just marketing know-how. A great ad grabs the viewer’s attention and gets the
point across in an original, surprising, funny, touching, or even shocking way.
Because ads reflect global and regional mentalities, studying them is
interesting not only for their selling points but also for what they have to
say about their clients and target audiences. This mega-roundup of the world’s
best contemporary advertisements highlights the work of agencies in over 40
countries. Organized by subjects, such as socio-political, food and beverage,
cars, technology, and media, the ads are dated and annotated with information
on the design agencies, clients, and products. Also included are essays written
by top creative directors including members and presidents of the jury in
advertising Festivals such as the Cannes Advertising Festival and Clio Awards.
This guide is a must-have for managers, advertising students and professionals,
graphic designers, and anyone who’s interested in the different ways products
are advertised around the world.
[Font: http://www.parkablogs.com/content/book-preview-advertising-now-print
Consultada: 25.02.2016]